If your goal is to message your client base regularly, build communication networks with different audience segments, have personalized conversations with each user, and synchronize your chats with CRM - decide in favor of WhatsApp Business API. It adds convenience to handling incoming company requests when the number of messages can be handled manually by one person. WhatsApp Business app is more suitable for small businesses whose customer base is not extensive. Allows messaging to the users who consented to notifications from your business: you only need their phone number. Is integrable with all kinds of software: CRM, CMS, applications, omnichannel platforms. Allows multiple log-ins per account operating from multiple devices simultaneously. Supports personalized marketing messages, automated messaging, chatbots setup, delivery reports. Only allows messaging to the users who saved you as a contact. Doesn’t support advanced automation or third-party integration. Can only be used by one person with one phone number. Tools include automatic text reply, goods & services catalog attachment, shopping cart, quick replies, group chats. Makes communication with a customer base easier. Supports messaging to an unlimited number of users (multi user interface). Supports mass messaging however, there’s a 256 user limit.

WhatsApp Business API (WABA) - WhatsApp interface for third-party software integration WhatsApp Business - free application for business

The differences between the two are covered below. Businesses use other solutions: WhatsApp Business and WhatsApp Business API. One, WhatsApp Messenger, is for regular everyday communication. WhatsApp offers three products for message exchange.

WhatsApp Business vs WhatsApp Business API: the difference

Verified whatsapp business account